Top 5 Photo and Video Apps in Madagascar Q4 2023

In Q4 2023, the top 5 photo and video applications in Madagascar displayed varied performance trends across downloads, revenue, and active users. Here’s a closer look at each app's metrics:

CapCut - Video Editor saw a notable rise in weekly revenue, starting at around $20 in late September and peaking at $40 by the end of December. Weekly downloads fluctuated but culminated in a high of approximately 3.3K in the last week of December. Active users increased steadily from 34.1K to 39.6K throughout the quarter.

Snapchat experienced a consistent increase in weekly revenue, beginning at $37 and reaching $53 by December’s end. Downloads were more volatile, with a high of about 8.6K in early November before falling to around 4K in late December. Active users showed resilience, climbing from 140.5K to 152.3K over the quarter.

YouTube: Watch, Listen, Stream maintained a relatively stable download rate, averaging around 1K per week, with a slight peak at 1.1K in the final week of December. Active users remained consistently high, starting at 6.3M and ending the quarter at 6.5M.

Instagram showed a steady weekly revenue trend, with figures oscillating between $72 and $108, concluding at $106 in the last week of December. Downloads peaked at 6.7K at the end of October but dropped to around 5.3K by the end of December. Active users remained robust, growing from 194.7K to 202.8K during the quarter.

Photo Lab Editor: AI Filter exhibited varying weekly revenue, starting at $2 and reaching a peak of $22 in mid-October, ending the quarter at $21. Downloads saw a significant decline from a high of 10.8K in mid-October to 2.2K by the end of December. Active users similarly decreased from 30.8K to 13.8K over the same period.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.